Performance Marketing Assistant Manager (Online Acquisition)
Bangkok, Thailand
Focus: Scaling digital lead generation through paid channels to find and convert potential car buyers and finance applicants.
Manager
Full-Time
Responsibilities
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Lead Generation Ads: Execute and manage high-performing ad campaigns across Facebook, TikTok, Google, and LINE to attract taxi and ride-hailing drivers.
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Funnel Optimization: Design and test landing pages and signup forms to minimize friction and maximize the conversion rate from "click" to "qualified lead."
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Budget Management: Allocate and optimize monthly ad spend to ensure the lowest possible Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
Data Tracking: Use tracking tools (Pixel, GTM) to monitor user behavior and provide daily/weekly reports on signup volume and lead quality.
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Creative Collaboration: Work with designers to produce localized ad creatives (video/stills) that resonate with the Thai driver community’s needs (e.g., low down payments, fast approval).
Qualifications
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Experience: 1-3+ years in Performance Marketing or Lead Gen (experience in Automotive or Fintech is a huge plus).
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Platform Mastery: Expert-level knowledge of Meta Ads Manager and TikTok Ads.
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Analytical Mindset: Ability to deep-dive into data to identify why certain segments are or aren't converting.
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Language: Native-level Thai with professional English proficiency.
Benefits
- Competitive salary with high-performance yearly bonuses.
- Comprehensive health and life insurance.
- Direct specialized training in GAC AION’s latest EV technology and systems.
- Career advancement opportunities within the rapidly expanding CLVG Group.
- Access to exclusive staff electric vehicle ownership programs.
Apply for this role
Please complete the form below to submit your application to the CLVG talent team.
Apply for this role
Please complete the form below to submit your application to the CLVG talent team.